When the ask was simplified, we got yeses quickly and we built the website.
Like Birchbox you can RAISE money first.
It's about an emotional connection
Do small limited edition boxes during holidays to see if men or women would buy them.
Test as quickly as possible.
Don't believe in Stealth mode.
Keep things exciting for your customer.
Keep things exciting for your team.
You have to push traffic to your landing page.
How many total visitors?
How many total shares?
How many total sign ups?
What's the total conversion rate?
What's the total share conversion rate?
The last property of a high converting site deals less with the site itself, and more with the minds behind it – high conversions love companies with a testing culture!
What do we mean by this? Primarily that you and your team are always testing new ideas, call to actions, landing pages, conversion funnels, advertisements, content, and so on. A testing culture is one that is open to trying new things, identifying strengths and weaknesses, correcting and optimizing, and employing the best result. This culture is data-driven – it makes and tests hypotheses rigorously.
There are a number of ways to test these elements for your website. The “simple” way would be to compare analytics for given periods of time (using the formula from above, then isolating dates in Google Analytics). Another option is to use an A/B testing tool. A/B testing is a way to have two live variations of a website, landing page, or checkout, and to watch in real time how traffic acts differently. Optimizely is a great tool that does this.
Here are some things you might want to consider testing:
- The Call to Action Bar at the top of your website.
- Homepage images
- Value propositions listed on the homepage
- Call to Action phrasing on your buttons (Subscribe Today! Sign up now! Reserve your box!)
- General design elements: where you put customer reviews, value propositions, information, pricing etc.
Emerald Insight’s study on the Impact of Color on Marketing, “People make up their minds within 90 seconds of their initial interactions with either people or products. About 62‐90 percent of the assessment is based on colors alone.”
The big takeaway here is that you CAN increase conversions on your website. At times, it may feel like an uphill battle, with only incremental changes, but it can be done. Make it a point to tweak, test, and update as much as needed. Work with fresh eyes, and constantly come to your site with an open mind.
What’s more, during your tests, keep the source of your traffic in mind. If you’re planning specific campaigns with specific sources, do your best to track those visitors accordinly: the sources of traffic can, at times, have a huge affect on if those customers are more or less likely to convert. In the near future, we’ll also be releasing a guide on specifically setting up conversion tracking for your Cratejoy store, so you can even more accurately track your conversions.
My prelaunch campaign ran on one thing: the natural reciprocation of social media users. I liked photos, they liked mine. I followed them, they followed me. It created momentum, the perception of authority, and helped me push traffic to my landing page.
30% conversion is your goal
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