Sign Ups

You need to get sign ups for your pre-launch.

Hi Francois. Thanks a lot for the comment. And not too bold at all! I send boxes out to influencers in my space – bloggers, Instagrammers, reviewers etc. That coupled with lead capture via a pop up opt-tin + email marketing = slow, steady growth. Perfect for a side project, but both are two strategies that you can really ramp up and grow your business with.

– Product sourcing is a bit of a guessing game. I purposely overshoot and plan to buy about 10-20 units/month over. This is good for customer service problem (rare) but mostly for press/pr I do using the box.
– And to follow up, no, there are no leftovers, because I send everything to press people. Occasionally, a spare bath salt or chocolate bar finds its way onto my desk though… 
– Fulfillment is super easy. I use a company called NW Paper box. It’s touch-based pricing, so the more items/touches, the more cost is associated with it.

Hey Michael! Thanks for the note.

I calculate contributions from gross revenue standpoint: 2% of all sales during a 30 period or “month” (which based on my shipping/rebilling window, not calendar months) is donated, no questions about it. 

When choosing, I keep an environmental focus; by the end of February, we’ll have planted ~12k trees through Trees for the Future while also partnering with an org. called Friends of the Earth twice, Beyond Toxics once, and Water Defense once. Friends of the Earth protects pollinators, Beyond Toxics deals with environmental justice for rural and disenfranchised communities, and Water Defense does what it sounds like – protects water! I basically get to search around for awesome organizations, meet great people, and get to contribute some dollars toward it. It’s one of my favorite parts of the business.

Hi Jessie,

Yes, I have. My current business does occasional single item sales, as did both the other successful subscription businesses I exited. One (Conscious Box) had a full fledged eCommerce store with 100s of items. We push people from product samples to purchasing full size products as part of the business model. I think it’s the natural next step, but requires an awesome customer experience to make it seamless. Otherwise, you might grab a few sales but your subscription revenue will far outpace it.