Lowering Conversion

@Stoked we've seen people do a free trial month on LOW COST subscriptions ($5-$10/mo) and have 65-75% conversion to paying after the first month. I don't have churn data though past that, unfortunately.

@Stoked @Amir We did a $1 for the first month promo, same product though (used coupon code) and retained just under 1/3 on month 3

Sell only to ONE type of audience.

We did a free trial this month on our 14.99 package and had a 40% growth from it, added in 150 new subscriptions. We will see how the conversions are at the end of the month. 

It cost us about 5 dollars per customers because we made them pay for the shipping. So we actually only need them to stay for 1/2 month to get our money back on the trial period, our margins are pretty high. 

$11 smallest box

$18 original box

$38 biggest box, SnackFever

Giveaways DO NOT ATTRACT paying customers. You have been warned.

Your trouble is money. How much rocket fuel do you have before you sputter mid flight?

I have a Brand Ambassador program. I pick someone new every month. They get the box for free and post images and tag me. Not only do I get great photos, but I also get great engagement from their followers. 

That said, a lot of bloggers get tons of things for free, especially well known bloggers. The difference? Cold hard cash. There aren't a lot of companies that are willing to pay for leads or sales. 

It also helps to give yourself concrete goals, like reach out to 25 influencers a week. Follow them on social media, comment. Let them know you follow them before asking for something.

You need to make it happen by promoting your service continuously every single day.  You'll also need to offer potential customers a compelling deal for them to even give you a try.  Getting someone to pay for your service outright is really hard at first.  

For us, offering a free first month or 50% off the first month helped us get our first 100 subscribers.  Yes, you're going to have to spend some money to acquire these initial customers, but there are a lot of subscriptions boxes out there.  You need to give them a reason to choose yours. 


So, my second piece of advice would be to be aggressive with coupons and discounts.  Most people aren't going to take a risk on a new box.  If you offer them the box for free, just paying shipping, you're giving them a good reason to try it out.  From there, it's up to you to retain them.

You need to make it happen by promoting your service continuously every single day.  You'll also need to offer potential customers a compelling deal for them to even give you a try.  Getting someone to pay for your service outright is really hard at first.  

For us, offering a free first month or 50% off the first month helped us get our first 100 subscribers.  Yes, you're going to have to spend some money to acquire these initial customers, but there are a lot of subscriptions boxes out there.  You need to give them a reason to choose yours. 

So, my second piece of advice would be to be aggressive with coupons and discounts.  Most people aren't going to take a risk on a new box.  If you offer them the box for free, just paying shipping, you're giving them a good reason to try it out.  From there, it's up to you to retain them.

 too am waiting for a physical box to send out. I was hoping my presales would fund it .. but it didn't,not even CLOSE. So now I've put up all the cash myself (over 1K in products and packaging). I just HAVE to trust that one there is a physical box I can prove that my subscription is worth its salt.