If you take the most difficult path, that's what rewards you with the most fucking money!!!
The thing is that candy manufacturers don't want to sell you incomplete boxes. You must buy whole boxes, but if a box has 200 pieces of candy in each box but you have say 550 subscribers then you must do something with those 50 extra pieces you would otherwise waste. So whenever I have a situation like that, I send those extra pieces to reviewers. I don't go out looking for reviewers, they seek me out. I get email almost daily from blogs that want to review the shipments, mostly from the community of "mommy bloggers" (that's a thing it seems) and others who are writing product reviews as sort of a hobby. Whether this is the best use for those extra pieces of candy I am not 100% sure, but it does result in some conversions.
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