Regarding the plateau: Not at all. It’s very common to continue to grow a lot after your launch, and this should be your goal. It just matters how much time you put into it. If you’re working on customer acquisition constantly and making sure you never churn more customers than you gain, you can grow quite quickly.
For initial sales, I’d expect around 10-15% of your launch list to convert. So 1000 pre-subscribers = ~100-150 customers.
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