Thursday, July 21, 2016
Saturday, July 9, 2016
Sub Box Planning
Kind of confused with your question - are you asking how the orders were generated or how to fulfill them (pack/ship)? In my most recent project, Prospurly, it wasn't sudden - it was 60 days of pre launching and 20-30 days of milking an email list. That got me to about 150 subscribers (since then, it's grown to about 250-300/month and is mostly run without me). In my VC backed business, Conscious Box, we achieved 10s of thousands of subscribers by building a company with dozens of employees, affiliate networks, working with deal sites, strategic partnerships, and getting great at Facebook advertising.
I wouldn't call either viral.
In Prospurly's case, the orders were packed and shipped for a cost using a fulfillment center (NW Paper Box). In Conscious Box's case, we mostly self packed - ie. literally us founders, sometimes with a team - for about 1.5 years, then used a warehouse in Portland with 40-60 part time packers after we raised capital.
If I had to point to one "trigger" for success, it'd be time. Time spent learning, time spent testing, and time spent doing. If you go viral, you probably won't have a problem getting the orders out the door. Getting product and packaging, then getting all that packed is as simple as putting money toward it - after all, those costs are built into your price.
I wouldn't call either viral.
In Prospurly's case, the orders were packed and shipped for a cost using a fulfillment center (NW Paper Box). In Conscious Box's case, we mostly self packed - ie. literally us founders, sometimes with a team - for about 1.5 years, then used a warehouse in Portland with 40-60 part time packers after we raised capital.
If I had to point to one "trigger" for success, it'd be time. Time spent learning, time spent testing, and time spent doing. If you go viral, you probably won't have a problem getting the orders out the door. Getting product and packaging, then getting all that packed is as simple as putting money toward it - after all, those costs are built into your price.
Yes, totally. If you ever scale too quickly, be proactive with updating subs on their ship date, products, etc. Usually your customers will be flexible as long as you keep them in the loop :)
This is interesting to me because of a competitor in my space who grew too quickly and went from 50 subscribers to 650 after launching a "successful" groupon campaign. The problem was that he did not anticipate such rapid growth and as a result he couldn't fulfill orders or stay profitable. This is a tough lesson but an important one. Dany I think your fear is legit which is why I personally set monthly maximums and once I hit them I go into sold out mode until the next month.
Monday, July 4, 2016
Planning for Launch of Suki!
From and including: Monday, July 4, 2016
To and including: Saturday, December 31, 2016
To and including: Saturday, December 31, 2016
Result: 181 days
4344 hours
$2120 total for 2000 boxes
1. Website first
2. Welcome Email
3. Here's your Suki! order
4.You have a package on the way from Suki!
5. Your Suki! subscription has renewed successfully
3. Here's your Suki! order
4.You have a package on the way from Suki!
5. Your Suki! subscription has renewed successfully
Suki!'s stance is Filipino-Filipino. Not Filipino American. Not American Filipino.
We're Filipino-Filipino.
Final Tips
- For order volumes under 1000 boxes, your best bet is to go digital.
- The flute size refers to the thickness of the cardboard substrate. For most subscription boxes, E-Flute (1/16”) is perfectly sufficient and has the added bonus of better printing quality. In some cases you may want to ask your box supplier about B-Flute (1/8”), which is slightly thicker and provides added strength and protection for shipping.
- The most common subscription box style is the ‘Mailer’ style box, also known as a Roll-end locking front with dust flaps, or RETT with cherry locks. Although this is the most common style, not all mailers are created equal — it may be a good idea to request a couple of samples so you can evaluate which is the best quality.
- The most common corrugated cardboard box materials are Kraft, White, or Kemi white. Kraft (brown) material tends to be the least expensive, and gives your brand more of a ‘recycled’ shipping box aesthetic. Notable Kraft subscription boxes include: Citrus Lane, Harry’s, and Nature Box. White is slightly more expensive, but often results in higher printing quality when printed digitally. Notable white subscription boxes include: Love With Food, LootCrate, and BoxyCharm. Kemi (short for Kemigraph) is a premium clay-coated substrate that results in a beautiful, glossy finish because the ink doesn’t penetrate the liner.
Planning for Launch of Suki!
From and including: Monday, July 4, 2016
To and including: Saturday, December 31, 2016
To and including: Saturday, December 31, 2016
Result: 181 days
4344 hours
$2120 total for box
1. Website first
2. Welcome Email
3. Here's your Suki! order
4.You have a package on the way from Suki!
5. Your Suki! subscription has renewed successfully
3. Here's your Suki! order
4.You have a package on the way from Suki!
5. Your Suki! subscription has renewed successfully
Suki!'s stance is Filipino-Filipino. Not Filipino American. Not American Filipino.
We're Filipino-Filipino.
Planning for Launch of Suki!
From and including: Monday, July 4, 2016
To and including: Saturday, December 31, 2016
To and including: Saturday, December 31, 2016
Result: 181 days
4344 hours
1. Website first
2.
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