Great article from the barkbox founders on marketing

The TL;DR is:

1. Care about your customers (don't be cynical)

2. Optimize your subscribe flows down to the last detail

3. Learn how to e-mail market, it's more important than you think

4. Find your users on social media and amplify their voice (create a community)

5. Give people reasons to interact with you BESIDES buying the product

6. Don't turn on the sales juice until someone expresses intent, but then turn it WAY on



https://medium.com/@werdelin/six-counterintuitive-ways-we-grew-a-100m-e-commerce-business-35339eae9587#.kdyh951ed