box sizes

Here’s the rough order of operations I tackled:

1. I decided a box size. I wanted to ship in the USPS cubic .2 range, and I maxed out the size possible for that. You can go with a “standard box size,” which a box manufacturer can suggest to you (as they have different standard sizes manufacturer to manufacturer), or you go with a completely custom box, like me. This means I’d have to buy dies (for cutting the cardboard) in addition to the plates (for the custom colors). (Ps. You can use the Cratejoy Shipping Calculator to learn more about cubic pricing)
2. With a box size decided, I went to local box manufacturer NW Paper Box to talk about type of cardboard and pricing. I had used them in a previous venture, Escape Monthly, so I had rapport with them. (If I didn’t know them, it’s as simple as making a cold call and setting up a meeting to talk about needs).
3. I decided to go with a kemi or “white top” board, so when I printed orange ink on the box, the background would be white
4. I spent a few dozens of hours on design, usually iterating 2-3 times on each version. I applied subtle changes and focused on refining my skill set early on. Once I felt comfortable, I’d work on adding more unique design elements.

• We released a special coupon for “founding members” – aka our first customers – for 10% off for life + a bonus in their first box.

In the first 30 days, I sold over 120 subscriptions and grossed a little over $5,600 – more than enough to cover products, shipping, and start paying back the investment I made for custom boxes (which is completely optional, but I think very valuable).

In the last six months, we’ve effectively doubled in size, grossing about $10,000/month with about 200-220 subscribers. On a monthly basis, that comes out to a 10.14% growth rate, on average. In other words, by dedicating just a portion of my schedule, I’ve been fortunate enough to capture back the number of churned customers each month, plus track down some additional customers. To date, I’ve never netted a negative number of customers, ever.

• Shipping is a 60-minute task: With Cratejoy’s platform and easy-to-manage batch shipping, this operation boils down to a 60 minute or so task each month. I send a PDF right to my fulfillment partner and never have to worry about labeling, packing, or shipping boxes.
• Social Media is Growing: With over 5000 people across channels, social media is gaining natural momentum and requires less work. People are more inclined to repost photos without us directing them to, because they see so many people already do it, every month.