Can you just use one post? Be organized. Be disciplined. Be prepared.

Set mobile bids to -75% of desktop bids until you get a sense of conversion rates for both

Stoked and Exermatic had some good insights into discovering inflated numbers

Make sure the review bloggers are relevant to your product by comparing topical trust flow at http://www.majestic.com. You don't want to hurt your link profile in the long run

How are you attracting your user?