Saturday, February 27, 2016

It's equally as important to differentiate who your target customer is NOT, more so than who they are.

Create a video, marketing piece or explanatory section on the website that lets people know that "This isn't right for you if..." -- this works as a social proof (hey, you might not be one of us!), as well as a qualifier. 

The lower priced smaller/starter box is also a great option!



trust elements
increase urgency
display social proof
social trust
last minute pop up to get back a few of those leaving visitors. Well now, we are pretty near doubling our conversion rate and have more members than ever.


https://www.groovekudos.com

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